Up-to-date and detailed tips about the process of creating applications on smart devices used by millions of people around the world…
There are many reasons for creating mobile applications that benefit users in many ways. First of all, let’s list the reasons for developing an application by the publisher (publisher).
Reasons for Mobile Application Development
I will use the example of an e-commerce company.
- Increasing Access and Interaction: If you prepare a mobile application that users can enter frequently, navigate and reach the things they are looking for, you will keep your potential customers and target audience around you all the time. It will be easier for you to touch them and therefore easier for you to trade.
- Strengthening Your Brand: There is almost no company, platform or organization without a mobile application. Now, it is even more difficult for projects that do not have an application in application markets to be recognized and reach the target audience. However, if the mobile application has a corporate style, quality and impressive, it is very easy for a brand to increase its value in the eyes of the user and strengthen the brand.
- Revenue Generation: We can count many ways to generate revenue by developing a mobile application, but if we proceed from the e-commerce example, the profit from the products sold will be the answer to this title.
- Improving Customer Experience: By exposing more of the products or categories that users frequently prefer, you prevent them from wasting time with things that they will not be interested in. Thus, the time people spend in the application will increase and your sales potential will increase.
- Data Analysis: When you develop a mobile application, you can follow many movements and trends of users and design new developments by analyzing data accordingly.
- Target Audience Specific Content: Since your users perform the installation process by knowing the content of your application, you can offer special content to your target audience and turn your potential customers into financial and moral gain in this way.
Feedbacks: With mobile applications, you can receive user feedback much more easily, identify the problems experienced by users and solve potential problems without receiving complaints from people. We also recommend using user feedback to improve your application. - Multi-Channel Strategy: By publishing your app on multiple markets, you can maintain your presence on all platforms and get closer to your target audience.
- Economy: Publishing and maintaining a mobile app is more economical and sustainable than other processes.
Essentials of Mobile Application
I will talk about the features that a current mobile application must have. These are;
User Friendly Interface Design
- Preparing a user-friendly interface can make it easier for the user to use your application more comfortably, to spend longer time in the application, to be aware of the services you provide and to purchase them if they see fit. Actions that will push the user out of the application should be avoided, and all transactions should be done from within the application if possible.
- Even the person using the application for the first time should be able to navigate through it easily, and if there is something they want, they should be able to find it.
- The use of Touchscreen Friendly Components requires the creation of buttons and inputs that can be easily clicked with a finger. Users should not be subjected to a second attempt for an operation.
Optimized Display and Components
Page navigation within the app should be smooth and error-free, with easy navigation even at low internet speeds. Offline should be supported if possible. Images should be optimized and unnecessary large files should be avoided. Battery usage is also critical for a large percentage of users. Your application should not consume unnecessary processor or other resources and should not request sensors it does not use.
Full Compatibility
Your app should work near flawlessly on different devices, operating systems and resolutions, functionality should be consistent and fast.
Security
Another essential element in current applications is security. Data should be transferred encrypted between the device and the server, and strong authentication systems should be preferred if user login is required.
Accessibility
Accessibility rules, which have gained great importance around the world and aim to serve everyone, require that people with limitations in some functions are also provided with perfect service. These are
- Screen Reader Compatibility: In order to serve the visually impaired, your application must be designed for screen readers. Texts should be added as “text” on the page, not on the images, and if you must use it on the image, the “alt” tag should indicate the texts in the image. Adjustable text size and contrast options can also be added to make it easier for glasses wearers.
- Voice Commands and Feedback: A voice control option should be added for users who cannot access the instant screen.
Regular Updates and Maintenance
Applications developed in accordance with the wishes and demands of users are always appreciated. In addition, system updates, security updates and periodic updates reinforce the perception that users are interested in the application and that it continues to be developed.