Sora AI, the last known product of Open AI, can produce 1 minute high quality videos with prompts! It can turn many prompts in realistic, animated, surreal styles into professional productions in seconds.
The AI-powered text-to-video production tool we learned about with OpenAI’s latest promotion has many capabilities. Let’s talk about what it can do, what industries it will impact, and the pros and cons of Sora AI, which can create videos in any style you want, based on the prompt you write.
What is Sora?
I think the most exciting AI development for me is Sora, the model for creating video from text. With this technology that pushes the limits of your imagination, it will be possible to prepare productions that would normally take months and years, saving hundreds of times more time and money.
Sora AI Features
- Creates Realistic Videos: It uses state-of-the-art AI techniques to create high-quality and realistic videos, giving you near-perfectly realistic videos.
- Wide Scope: It can produce videos on any scale, from simple children’s animations and cartoons to realistic documentary footage.
- Easy to Use Advantage: You can create images with very little detail and simple narration without any technical knowledge. In addition, every detail you provide will help you perfect your project, add an artistic angle and affect the professionalism of your output.
- Creative Sora, like other AI models, knows no limits in creativity. You will be able to draw a walking fish or make videos with a flying car.
- Fast and Efficient: As we mentioned before, with Sora, you will be able to prepare many works that huge studios do for months in a short time and at very low costs in a few hours.
- DALL-E Supported: Sora utilizes DALL-E’s know-how in creating visual concepts and develops these skills while producing videos.
- Ensuring Continuity: In order to establish the perception of time in the videos produced, the frames are placed in a certain order to ensure temporal consistency.
- He Can Transfer Emotions: One of the great features of Sora is that if you describe emotions and instant movements in the prompt you enter, it transfers them to the video and can act accordingly.
- Creating Video from Visual: Another feature of Sora is that it converts still images into videos. It analyzes the images you upload and detects places, objects and characters. It then scans them to create scenes and creates a new story with the objects in the images and turns them into 1-minute videos.
Video Production Technology Stages with Sora
It is a new artificial intelligence model capable of creating realistic videos from text. It has the ability to produce high quality and realistic videos with prompts by utilizing language processing and computerized deep learning technologies.
If we talk about Sora’s video production steps;
- Understanding Prompt (text)
Analyzes the input text with language processing techniques and extracts its meaning. Objects, actions, scenes and characters in the text content are identified. - Visual Creation
Once the meaning is extracted, the prompt is visualized using computer vision and deep learning techniques. At this stage, the appearance of characters and objects, scene layouts, lighting and colors are created. Sequential prediction and conditional generation techniques are used to produce contextual video frames that match the prompt. - Cinematic Vision
One of Sora’s unique features is its cinematic grammar. While telling a story in video, it can process images just like a director by mastering many technical issues such as scene arrangements, camera angles and movements, cutting techniques. - Video Creation
The resulting images are edited and finalized for streaming video. 4K and 8K output capabilities are available. Frame rate options such as 30 or 60 FPS are offered. The resulting video can currently be a maximum of 60 seconds.
Sora’s Ethical and Safety Principles
As you can imagine, producing still or moving images from text brings with it many risks and ethical questions. OpenAI, which has so far developed a successful system against objectionable and manipulable productions by adopting these principles on fixed images, has the same values for Sora.
- In order to prevent risks such as the creation of misleading and harmful content, controls are carried out at certain stages during video production.
- OpenAI engineers continue to improve the product to prevent the spread of misinformation and disinformation.
Areas of Use
Sora addresses many areas where creativity is needed. Here are a few examples for you;
Education: By converting text-based prompts into videos, it will be very useful for learning processes to prepare interesting videos in a very short time. With the use of visual memory, success can be achieved in the field of education with students who can learn subjects much more easily.
PR and Media Sector: Various visual creation processes have been carried out for centuries in order to prepare promotional materials and to convey brands to the target audience accurately and effectively. Using the latest technology, simple promotional videos can be produced with the technique of creating videos from text, and impressive videos can be produced in the field of PR (public relations). Provided that it is not disinformation, you can produce videos on different topics such as crisis and image management.
Cinema: Sora AI, which relieves many burdens of the industry, speeds up the production processes extremely and prepares uncomplicated short and simple scenes instead of video producers. This saves cost and time on projects.
Social Media: The preparation time of a lot of content that has been prepared by agencies with high budgets and research for years will be very short. Although we know that the industry does not welcome these developments, unfortunately, these developments will pacify many people. It is not even easy to prepare simple edits and various social media sharing materials with a prompt engineer and a video editing expert instead of teams of 5-10 people.
Is Sora Paid?
This technology launched by OpenAI is not yet available to the end user. Although it is not known when and under what conditions the application used by a small test audience will be released, my prediction is that it will definitely be available in 2024 and simple functions will be offered free of charge. As with the GPT 4 model, it is thought that it may be offered for a fee depending on different limitations, perhaps included in new packages and offered to users.
Limitations
Like every technological product, these artificial intelligence tools inevitably have limitations. These are
Creative Limitations: Keep in mind that the written prompts go through a creative control and not everything written will turn into a visual.
Ethical Limitations: Developments and tests are ongoing to prevent elements such as violating different ethnic and cultural values and using them as a propaganda material in the hands of bad people. We will try to prevent content that may cause public discomfort.
Technical Limitations: This technology is quite costly as it has a structure that requires very powerful computers. Various limitations are likely to be imposed to minimize these costs.